TOPIC: Generative AI and ChatGPT – A Discussion About How to Leverage This New Tech
Is it a threat to tour operators and content marketers? Or will it be a huge advantage for tour operators and marketers who jump in and get familiar with how to use it to better their business (Hint, it’s the second one)? Hear from some experts in our industry, including Christian Watts, Magpie Travel, John Maguire, TripAdmit and Kelsey Tonner, Guest Focus about what they’ve been doing since the ChatGPT public launch in early November. Discuss the discovery of ways to use this amazing new technology to improve business offerings.