AI-First Discovery: How Smart Travel Companies Win When No One Clicks

09/30/2025 11:00 AM CET

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VIDEO COMING SOON - By 2025, 65% of travel queries trigger AI Overviews, and the mechanics of visibility have changed forever. In this session, we go beyond the headlines to unpack the technical details that determine whether your brand powers the answers travelers see. Drawing from our new research project, From Search to Purchase, which tracked 300+ real-world traveler interactions in Google AI Mode, we’ll reveal:

  • Why legacy traffic metrics fail in an AI-first environment, and the technical signals that matter now
  • Schema markup, structured data, and feed-driven integration strategies to ensure your offers surface in AI recommendations
  • How to design product content chunks for conversational queries without hurting conversion rates
  • Practical frameworks for measuring AI visibility when models and ranking signals evolve every 60 days

This is a technical implementation session for operators, marketers, and technologists ready to apply structured data, crawling strategies, and measurement dashboards—not just theory.

Event: AI Forum for Destination Experiences

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