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Más de la mitad de todos los viajeros de tours, actividades y atracciones publican en las redes sociales y escriben reseñas en línea sobre sus experiencias. A continuación analizamos quién publica, dónde lo hace, cómo ha cambiado desde 2019 y por qué es importante para los operadores turísticos, de actividades y atracciones.

Short form videos on TikTok and other platforms have the potential to get you a lot of views, but do those views actually translate to bookings? One operator experiments

While many operators who survived the pandemic are doing brilliantly, there are many that are not. At the same time, technological progress and customer behavior has changed significantly — “It is being rewritten right now”

Huge leaps in technology mean that you don’t need a roomful of equipment to create a video, but can publish one in half an hour. Here’s how to get started

Gen Z — 18–25-year-olds — are the first digital native cohort to begin exploring the world. How do you reach them, what do they want, and who even are they? Stephen Joyce explains

Travel bloggers are not the only ones in the tourism industry benefiting from blogging