Using Tech to Go Direct and Improve Visitor Access

03/04/2019 1:00 PM

Distribution, Marketing

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Sometimes there can be too much of a good thing. With surging visitor volumes and growth from OTAs and resellers, the Van Gogh Museum re-engineered their strategy – and their tech – to better distribute visitor volumes during the day and right-size their distribution mix. Here’s their story.

Event: 2019 Berlin

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