Summer Outlook: Essential Insights for Europe’s High Season
04/30/2025 9:30 AM CET
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It’s the most important time of year for Europe’s travel experiences sector: summer. We kick off the final day of Arival Valencia with exclusive forecasts and insights for the upcoming high season from leading travel analytics and forecasting firm ForwardKeys. Discover the latest traveler trends, booking behaviors, top destinations, spending patterns, and key source markets shaping the summer ahead. This data-driven session will reveal what operators can expect, from demand shifts and market challenges to actionable strategies for maximizing success during Europe’s busiest travel period. Don’t miss this essential guide to the season that defines our industry.