Research

What started out as a failed business venture finally found its success by having their guests unleash their “bad side.” Hear about the journey YourBikerGang.com took to transition from a product company to an experience company with its branding and focus on family fun.

Growth in most companies is hardly a straight line up, but more like an adventure course with plenty of downs as well as ups. In this operator story, James Blick shares the lessons learned from Devour’s tours and detours since its founding in 2012 to its expansion to seven cities…

Grow grow grow goes the corporate credo, but grow at any cost? Sue Cooper of Lazy Dog Adventures and the author of Millionaire in Flip Flops has a different message: you can grow a great business and have a balanced lifestyle. The secret to that story starts with the people…

It’s one of our industry’s biggest online brands, the largest platform for traveler reviews and—for many operators—an important source of bookings. In this one-on-one interview, we (and you) ask the questions that matter most to your business.

Experiences, the once-fledgling tours and activities initiative of the online accommodation giant, is growing up fast. Airbnb now boasts more than 30,000 experiences around the world, a new multi-day tour division and more. This candid interview will delve into how Airbnb is working operators, and we’ll ask their head North…

One of the first large attractions to reopen, Tampa's Florida Aquarium welomed back guests on May 15 with capacity limitations and employee masks. We'll hear from the institution's CEO on more than a month's worth of learnings on what visitors expect, and how to operate in the new normal.  …

This not-so-small, multi-city ghost and pub tour operator has adapted its tours to smaller groups, adjusted itineraries and more safety and sanitation. We'll discuss how its going and what they've learned with operations manager Jared Broach.            

Lockdowns may be easing, but uncertainty isn’t. When should you reopen? And what steps should you take to ensure the health and safety of your guests, your staff, and your partners? How do you do that without sacrificing the quality and excitement of the experiences you’ve worked so hard to…

The Path Ahead for Ticketed Attractions The world’s greatest monuments, amusements, museums, observatories, and cultural sites have gone from over-tourism to no tourism in a matter of days. Now they must move toward a new future of safe tourism. What will that look like? How can attractions leverage innovations in…

Think Differently: It is time for DMOs to work with Local Tours, Activities, Attractions & Experiences Destination Marketing Organizations (DMOs) are typically government-funded tourism marketing offices for cities, states, and regions and countries. Because they are often funded by lodging bed taxes, there is not a big focus on tours,…