The Inside Scoop on Working with Travel Influencers

Travel influencer Ravi Roth shares his take on measuring influence, how travel businesses can work with influencers — and how to find the right ones

by | 29 November 2024

How do you measure something as elusive as “influence”?

Travel influencers have been on the scene for awhile, but figuring out how to work with them — and how to measure the impact of their “influence” — continues to be a challenge for many tour, activity and attraction businesses. 

In this “Ask Me Anything” interview, Arival CEO Douglas Quinby explores this topic and others with Ravi Roth, content creator, LGBTQ+ travel influencer, and host of the Ravi Round the World travel show (not to mention emcee of the 2024 Arival & TourReview Spotlight Award ceremony in San Diego).

Influencer and content creator Ravi Roth discusses evaluating potential influencer partners, and the significance (or not) of followers, likes, shares and authenticity.

Throughout the conversation, they also discuss the day to day life of an influencer, the content creation process, hiring influencers and developing contracts, and what operators should know about the LGBTQ+ traveler community.

ARIVAL 360 | VALENCIA

28-30 APRIL 2025

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Want to see more? Arival Insider Pro Access members can access the full “Ask Me Anything: Life as an LGBTQ+ Travel Influencer” session on-demand here.

What’s next for social media and content creation? Join us at an upcoming Arival event to learn about the latest in digital marketing trends for travel, connect with other operators and business leaders in the experiences sector, and get insights on how travelers are discovering and booking experiences today. We hope to see you there!

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Tags: social media, digital marketing, Featured, Arival 360 San Diego, Ravi Roth, working with influencers, travel influencers
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