Getting Ready to Grow – Summer 2021

Uncertainty abounds when thinking about the summer season. We chatted with tour operator veteran and business advisor Trisha Fridrich to help you get a grasp on how to prepare.

Reading Time: 2 minute 24 seconds

Trisha Fridrich of The L&W Team spoke with us this week to give insight and tips on how operators can prep for whatever is to come in the next few months. Trisha was a sightseeing tour operator for more than a decade before starting The L&W Team, which helps tour and travel companies be more efficient. With all the uncertainty and subsequent pressure to be ready, these are good to keep in mind as things begin to reopen.

Cut Costs Now

Most organizations have already done this over the past year, but Trisha recommends a certain lens to analyze costs. Ask the question, “Does it do what you want it to do?” If the answer is no, or sort of, this might be something to consider eliminating or finding a suitable alternative. Once you’ve done this Marie Kondo-style analysis, you’ll go into the summer as lean as possible, which will allow breathing room for growth at whatever speed the demand allows. 

A Start-up Mindset

As you begin to ramp up, taking a start-up mindset is essential. Being scrappy, saving money, and doing everything possible on a shoestring will help ensure that you will be in a comfortable position to continue to adapt when the money does start to flow again. Having this mindset will allow for the flexibility that will inevitably be necessary in the coming months.

There is No Right Answer

Endless questions are swirling around in everyone’s head about reopening dates, timelines, vaccines, and regulations, but embracing that you won’t know the answers is a useful step towards growth. If we focus on what we do have control over, we will make better decisions and eventually be better positioned for when things do fully reopen.

Returning to Better

There is no “getting back to normal,” but rather, we are returning to better. Better might not be where we were in March of 2020; it might even look completely different, but returning is the key. Take the pressure off to come back at 100% as soon as things open and instead focus on returning in any capacity when the demand allows for it.

Join Trish for her in-depth workshop on how operators can plan ahead for an uncertain season at our Spring into Summer event, part of the Arival Accel series, May 4-5.

Print Friendly, PDF & Email


already a member?

Lost your password?


Become an Arival Insider

Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021. articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].