Vitruvian Partners, an international growth-focused fund, has increased their ownership stake in Spanish-language tours and activities online travel agency (OTA) Civitatis, with a $50 Million investment announced this morning.
Civitatis Founder and CEO Alberto Gutiérrez will continue to lead the company, which he established in 2008 without any external capital. Gutiérrez retained full ownership of Civitatis until Vitruvian Partners’ initial investment in 2022.
Headquartered in Madrid, Civitatis offers 90,000 activities across 160 countries, with over 10 million customers in 2023.
Civitatis plans to use the investment to further grow and expand its curated tours and activities offerings among the Spanish and Portuguese speaking markets across Spain and Latin America, with particular focus on Mexico, Brazil, and Argentina.
Civitatis has had particular success with reaching travelers in their native languages on social media — TikTok and Instagram — and recently shared some of their social media strategies with Arival.
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