Podcast

Popups, Pinkmas and Planning Ahead: One New York Attraction’s Approach to Special Events

Season 2 · Episode 10 · 57:53

9 December 2025

Listen to this episode 57:53

Show Notes

In this special holiday episode, we get into the spirit… of Pinkmas. We explore how Edge NYC at Hudson Yards Experiences uses seasonal activations, as well as partnerships, premium upgrades, and creative pop-ups to stay relevant year-round and inspire repeat visitation. VP of Sales Haley Ward shares strategies for delivering memorable moments, driving demand, refreshing products, and building an attraction from the ground up… hard hat included.

With Special Guests: Haley Ward (Hudson Yards Experiences)

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