Will is responsible for Merlin Entertainment’s B2B sales, partnerships and affiliate channels in Europe. He started his career in Finance at KPMG before moving into Strategy Consulting and M&A Advisory. Will joined Merlin 9 years ago in the Corporate Strategy team responsible for identifying business opportunities and delivering value to the business through acquisitions and other corporate strategy initiatives.
Business Development Director at Merlin Entertainments
Will is the Business Development Director for Trade responsible for Merlin’s European trade sales business as well as growing Global trade partnerships.
Will joined Merlin 6 years ago in the Corporate Strategy team to drive growth through acquisition and strategic partnerships and lead the commercial investment into Big Bus Tours. He is a qualified accountant having worked in KPMG for 10 years across strategy, corporate finance and integration advisory.
Merlin Entertainments is the largest European entertainments company operating in Europe. We run 124 attractions in 25 countries across four continents. Our aim is to deliver unique, memorable and rewarding experiences to millions of visitors across our growing estate.