Valyn Perini has spent her career moving along the travel industry distribution supply chain, working for hotel companies, consultancies, software providers and a standards organization.
In her current role as Vice President of Strategic Relationships for Nor1, Valyn is responsible for partnering with Nor1’s strategic partners and customers to ensure Nor1’s suite of travel merchandising products helps hoteliers maximize revenue and drive guest satisfaction.
Prior to Nor1, Valyn was the CEO of the OpenTravel Alliance and oversaw the operations of the organization, including developing and executing strategies to reach the goal of standardized electronic distribution of travel and traveler information.
Her travel career includes positions with InterContinental, Westin and Swissôtel, with PricewaterhouseCoopers as a travel technology consultant, and as the director of product strategy for Newmarket International. Responsibilities included hospitality and travel operations, sales and marketing, systems design and management, consulting, and software development.