Samir took on the role as General Manager for Arabian Adventures in 2016 and oversees the destination management company (DMC) business. Arabian Adventures is part of the Emirates Group headquartered in Dubai, UAE with over 500 staff handling 1 million passengers annually across leisure, cruise and incentive segments. With over 25 years in the travel and hospitality industry, Samir’s experience, network and understanding of travel from the various B2B channels to investing and developing the B2C segment compliments the DMC business to tailoring and growing its range of diverse products and experiences. Arabian Adventures full service offering includes everything from personalised meet and assist services at the airport, transfers, hotel reservations, tours, safaris and experiences, visa assistance, event management, cruise and groups handling. Samir enjoys travelling to new destinations and outdoor activities on land, over water and in the air – ranging from skydiving to simply hiking.