Meka White is a marketing and sponsorship sales executive with over 13 years of experience in sports and entertainment marketing. She is currently the Vice President of Sales and Marketing for Legends, One World Observatory project in New York, NY, overseeing all marketing and sales efforts, including but not limited to advertising, digital, social, PR, tourism, groups, special events and CRM/data analytics.
Meka comes to Legends from an extensive background in sports and entertainment, including stops with the Boston Celtics, Cleveland Cavaliers, Oakland Raiders, Charlotte Hornets, and Live Nation Entertainment. Meka has developed meaningful relationships with some of the world’s most notable brands generating over $40M in COI sponsorship revenue over the course of her career.
A Boston native, Meka attended the University of Kansas on a track and field scholarship and continues to be an avid runner today. Additionally, Meka is also a productive member of WISE (Women in Sports and Entertainment) and a former Board Member of Big Brother Big Sister of Greater Charlotte and a Big Sister. Currently, Meka resides in Hoboken, NJ.