Maricruz Cádiz

Deputy Director

Visit València

About Me

Deputy Director at Visit València, specializing in tourism strategy and destination intelligence. She is particularly engaged in promoting gastronomy as a central element of Valencia’s tourism experience, linking local food culture with authentic sustainable travel. Through her work at Visit València, she promotes gastronomy as a key lever within the city’s tourism strategy, supporting sustainable development, territorial balance, and the creation of value for local communities and stakeholders.

Events Spoken At:

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ARIVAL CODE OF CONDUCT​
CONFERENCES AND COMMUNITY SPACES​

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
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