Danny Guerrero

Travel Industry Executive & Brand Strategist

About Me

Danny Guerrero, a 20+ year passionate travel industry executive is a trail blazer and force for good in the travel, tourism and hospitality industries. Danny’s efforts have activated crucial conversations and actions with travel brands to better reflect underrepresented needs and shifts in culture in brand marketing and communications. His passion stems from his career-long observations around the lack of representation he has personally experienced as a first-generation Mexican-American business professional in the travel industry. He has championed industry-wide groundbreaking research supported by prolific travel brands such as Hilton, Choice Hotels International, Tripadvisor, NYC & Company and the Los Angeles Tourism and Convention Board on Black and Hispanic travelers, revealing these two segments alone represent nearly 30% of all U.S. travel spend, reaching a travel spend in excess of $280M on travel annually. His work has led to the bestowing of grants and funds to Black and diversity in travel organizations in excess of $100,000 to help empower underrepresented voices in travel marketing. Danny has been at the helm of multiple award-winning brand marketing and communications programs for destinations, hospitality and travel brands on nearly every continent. Danny has spent nearly 10 years of his career building and leading agency teams at two well-respected firms, MMGY Global and DCI, and another decade in destination marketing organization and in house roles in hotel management and tour operator marketing. His career portfolio includes travel marketing, research and public relations leadership for Visit California, Viceroy Hotel Group, Hilton, Sensei Retreats, Fiji Airways, Turismo Chile, The Travel Corporation, Visit West Hollywood, Los Cabos, Tourism Board, Sonoma County Tourism, Destination Cleveland, to name a few. Danny is a frequent guest speaker at travel and tourism industry conferences where he advocates for underrepresented travelers and illuminates how shifting demographics, travel sentiment and culture represent opportunities for the travel industry. The recipient of the ‘Outstanding Contribution Award’ granted by the World Travel and Tourism Council for his work advancing diversity and equity in the industry in 2021, and the Chairman’s Award granted by the National Association of Black Meeting Professionals while at MMGY. He is dedicated to advocating for underrepresented travelers and promoting travel as a career path for diverse youth and volunteers with the Hispanic Scholarship Fund, INROADS (and Mrs. Obando’s 8th grade class). Danny graduated with a B.A. in Political Science and Marketing from the University of California, Riverside with Chancellor’s Honors. Early in his career Danny served as an intern for President Bill Clinton serving in the White House Visitors Office and was a career intern at the San Diego Tourism Authority. Danny and his partner and husband Jaime reside in Los Angeles, California.


Included in Free Membership

Included in Arival Pro Membership

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Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

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Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

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Membership Overview

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
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