Head of Organic Search, Activities & Tours Marketing
Casey is Head of Organic Search at Activities & Tours Marketing by TRK Creative Group where he leads the Search Engine Optimization (SEO) strategies for TRK’s activity and tour clients. Casey has been in SEO for 3.5 years and is passionate about making sure that clients businesses dominate the search engine results page (SERP) organically, locally and on mobile. Casey ensures that clients websites are technically structured to Google’s Webmaster Guidelines and works in partnership with clients on content marketing strategies. Casey is known around the office as a performance reporting and analytics geek, and he proudly accepts that title.