Brandon Gonski has spent his whole life in the outdoor tourism and recreation industry. He currently serves as the General Manager of Glacier Raft Company in West Glacier, Montana. Before joining Glacier Raft Company, Brandon spent six years as the General Manager for AVA Rafting & Zipline. During this time Brandon oversaw the growth and development of 3 retail operations connected to the tours and activities and has facilitated over 1,000,000 guest visits. He now helps operators identify opportunities in their business to increase revenue and better serve their clients. Brandon will be speaking about how to decide if retail giftshops are right for your business and methods to improve auxiliary revenue for operators with existing retail business.