About Me
Anna is the head of Brand & Insights at GetYourGuide. A marketing expert and author of the Travel Experiences Trend Tracker, she prefers to share data through stories and anecdotes, rather than numbers and figures. Iconic brands have trusted her to run campaigns on their behalf — from Disneyland to the Vatican, and for destinations from California to Kyoto. Find her to ask her about travel trends, digital booking trends, the difference between data and insights, or actionable marketing tips.
Has Spoken At
Thursday, July 24 2025 | 11:00 AM EST
ARIVAL | ELEVATE : From Insights to Income: How to Make Data Work Harder For You
How do you “benchmark” your business with industry data? How should you be adapting your products for consumer trends? And what can your review data tell you about how you…
Tuesday, February 18 2025 | 09:00 AM EST
Arival Webinar | The Profitable Operator
This webinar explores the common traits and best practices that set the most profitable operators apart. Profitability is the foundation of every successful business, yet many tour, activity, and attraction…
Tuesday, April 23 2024 | 09:00 AM EDT
US & Europe Traveler Trends Webinar: Insights for a Successful Summer
Gear up for the upcoming Summer season in the U.S. and Europe with a comprehensive exploration of the latest consumer trends for in-destination experiences (tours, activities and attractions). GetYourGuide Presentation…