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Wellness (2021)

How travelers are planning and booking wellness visits in 2021-2022

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Arival Path to Purchase: Wellness (2021)

Summary

Wellness operators have seen extraordinary change since the onset of the pandemic in 2020.  Shifting regulations and profound changes in visitor planning and booking behavior have placed new operational demands during a challenging time.  Based on exclusive new research of 1,000 U.S. travelers on their planned or intended travel over the next 12 months, this report highlights key trends in traveler behavior and expectations for wellness experiences. It features actionable recommendations for wellness operators and marketers across product, marketing, distribution, pricing and operations. 

What’s in this report?

  • Traveler Demand for Wellness Activities
  • What Drives Wellness Activity Choice
  • How Travelers Plan
  • Sources of Information
  • When Travelers Plan
  • How Travelers Book
  • Policies for Health, Safety and Cancellation

Arival’s Path to Purchase Series: Wellness 2021 is available FREE to Arival Pro Access Insiders, or available for purchase for $79. Arival Insiders log in now to download your copy. 

Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.

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At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

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