
Wellness (2021)
How travelers are planning and booking wellness visits in 2021-2022

Summary
Wellness operators have seen extraordinary change since the onset of the pandemic in 2020. Shifting regulations and profound changes in visitor planning and booking behavior have placed new operational demands during a challenging time. Based on exclusive new research of 1,000 U.S. travelers on their planned or intended travel over the next 12 months, this report highlights key trends in traveler behavior and expectations for wellness experiences. It features actionable recommendations for wellness operators and marketers across product, marketing, distribution, pricing and operations.What’s in this report?
- Traveler Demand for Wellness Activities
- What Drives Wellness Activity Choice
- How Travelers Plan
- Sources of Information
- When Travelers Plan
- How Travelers Book
- Policies for Health, Safety and Cancellation
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