Distribution in tours, activities and attractions is fragmented, complex, and an ongoing business challenge for operators across the sector. There is too much industry jargon and confusing terms whose meanings and references often overlap.
This short Arival Guide provides an up-to-date overview of the distribution landscape for travel’s third-largest sector. Included in this guide are clear, easy definitions for each distribution channel, as well as diagrams for how supply (operators) connect to customers through those channels.
