Inside Enterprise Attractions
Insights into the tech, distribution & product operations of the world’s largest visitor attractions: a free report created in partnership with GetYourGuide
By Anne Failing, Douglas Quinby & Janelle Visser
Summary
What drives the world’s biggest visitor attractions? How do their operations run? What technology do they use? How do they sell their tickets and reach customers? How do they work with the travel industry?
This snapshot report by Arival, developed in partnership with GetYourGuide, delves into the intricacies and operations of the world’s leading attractions and how they intersect with the global travel and tourism industry.
Based on Arival’s Global Operator Landscape (3rd Edition): The State of Visitor Attractions, a survey of nearly 700 visitor attractions worldwide, this report:
- Sheds light on the commercial practices and priorities of the world’s largest attractions.
- Provides critical operating benchmarks for attraction operators.
- Offers practical guidance and recommendations to organizations seeking to work with visitor attractions.
WHY READ THIS REPORT
Inside Enterprise Attractions provides key operating insights on the world’s largest attractions, including the technology they use, how they market and distribute their tickets, and their priorities for new product and commercial initiatives.
- For attractions: get benchmarks from your industry peers on operations, tourism readiness, distribution, marketing and technology. Understand how your attraction measures up to the global industry.
- For tour operators, travel companies and other organizations that work with attractions: get key insights on the operating practices and priorities of visitor attractions to improve your offerings and working partnerships.
WHAT’S IN THIS REPORT
- Inside the World’s Biggest Attractions:
- Study Overview & Methodology
- Visitor Attractions Defined
- Enterprise Attractions: Market Profile
- Organization Size & Age
- For Profit & Not for Profit
- Key Trends in Attractions Products: From Guided Tours to Timed-Entry
- Distribution, Technology & Connectivity
- Attractions Marketing: Channels, Challenges & Priorities
- Summary Takeaways & Recommendations
Sponsored in Partnership with:
Find the full list of publications in this research series here:
ACCESS THIS REPORT
Arival’s Global Operator Landscape (3rd Ed.): Inside Enterprise Attractions is available at no cost to Insider Free and Pro Access members, thanks to our report sponsor GetYourGuide. To access it simply sign up for a Free or Pro Access account, or ensure you’re logged in.
Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions, special discounts and 20% off in-person events, starting from $179 per year.
