The Experience Revolution – Global Market Overview (2020)
The in-destination industry – creators and sellers of activities, tours, and attractions – has been undergoing enormous change. The digital revolution that has transformed most of travel has now swept through travel’s third-largest sector.
Summary
In 2020, the global public health crisis of COVID-19 has brought travel – and the growth of this industry – to a screeching halt. Now more than ever, our industry needs insights to understand our marketplace and where it’s headed. Based on a survey of 7,000 operators, hundreds of interviews and the most expansive data collection and analysis ever undertaken for our industry, this first in a series of reports from Arival’s Experience Revolution presents key findings essential for every operator, sellers and interested player and observer in travel’s third-largest and most dynamic sector. Welcome to the Experience Revolution: Arival’s Global Operator Landscape.What you will get in this report:
- The size of the global market in 2019 with forecasting models for 2020 and the recovery through 2023
- Overview of the structure of the marketplace, the impact of the current crisis and what it means for operators
- The state of online sales and where it’s headed
- The impact of online travel agencies and their role in a post-COVID environment
- The state of online marketing among operators
- The key issues facing ticketed attractions amid travel’s recovery
- The role of responsible tourism practices among operators worldwide
- Insights on key business drivers and motivations for operators and insights on how distributors, technology providers, and other vendors can support operators
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