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The Experience Revolution – Global Market Overview (2020)

The in-destination industry – creators and sellers of activities, tours, and attractions – has been undergoing enormous change. The digital revolution that has transformed most of travel has now swept through travel’s third-largest sector.

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Summary

In 2020, the global public health crisis of COVID-19 has brought travel – and the growth of this industry – to a screeching halt. Now more than ever, our industry needs insights to understand our marketplace and where it’s headed. Based on a survey of 7,000 operators, hundreds of interviews and the most expansive data collection and analysis ever undertaken for our industry, this first in a series of reports from Arival’s Experience Revolution presents key findings essential for every operator, sellers and interested player and observer in travel’s third-largest and most dynamic sector. Welcome to the Experience Revolution: Arival’s Global Operator Landscape.  

What you will get in this report:

  • The size of the global market in 2019 with forecasting models for 2020 and the recovery through 2023
  • Overview of the structure of the marketplace, the impact of the current crisis and what it means for operators
  • The state of online sales and where it’s headed
  • The impact of online travel agencies and their role in a post-COVID environment
  • The state of online marketing among operators 
  • The key issues facing ticketed attractions amid travel’s recovery
  • The role of responsible tourism practices among operators worldwide
  • Insights on key business drivers and motivations for operators and insights on how distributors, technology providers, and other vendors can support operators
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2025 U.S. & European Experiences Traveler Trends
The wants, drivers, behaviors & habits of the U.S. and European experiences traveler — Exclusive Insider Pro research session at Arival 360 | Valencia Authors: Anne Failing and Douglas Quinby
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Arival.guides
Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

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Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

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Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

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Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

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Membership Overview
ARIVAL CODE OF CONDUCT​
CONFERENCES AND COMMUNITY SPACES​

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
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