Cultural Sites & Monuments (2021)

How travelers are planning and booking cultural site and monument visits in 2021–2022
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Summary

Cultural site and monument operators have seen extraordinary change since the onset of the pandemic in 2020.  Shifting regulations and profound changes in visitor planning and booking behavior have placed new operational demands during a challenging time. 

Based on exclusive new research of 1,000 U.S. travelers on their planned or intended travel over the next 12 months, this report highlights key trends in traveler behavior and expectations for cultural sites and monuments. It features actionable recommendations for operators and marketers across product, marketing, distribution, pricing and operations. 

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What’s in this report?

  • Traveler Demand for Cultural Sites & Monuments
  • What Drives Cultural Sites & Monument Choice
  • How Travelers Plan
  • Sources of Information
  • When Travelers Plan
  • How Travelers Book
  • Policies for Health, Safety and Admission

Arival’s Path to Purchase Series: Cultural Sites & Monuments 2021 is available FREE to Arival Pro Access Insiders, or available for purchase for $99. Arival Insiders log in now to download your copy. 

Get your copy today for only $79, or become an Insider Pro Access member today and get access to all Arival research, plus many other benefits, starting from $119. 

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