Today’s Tour Taker (2021)

How Day Tour Operators Can Adapt to the New Traveler Path to Purchase
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Operators of day tours and experiences – bus tours, walking tours, food tours, museum tours, bike tours, boat tours and many more – have undergone extraordinary change since the onset of the pandemic in 2020. 

Based on exclusive new research of 1,000 U.S. travelers on their planned or intended travel over the next 12 months, this report highlights key trends in traveler behavior and expectations for day tours and experiences. It features actionable recommendations for operators across product, marketing, distribution, pricing, and operations. 

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What’s in this report?

  • How Travelers Are Touring Today
    • The types of tours travelers are booking
    • Trends for tour size, length and spend 
    • What matters most: how travelers choose their tour
  • The Path to Purchase
    • How and when travelers plan
    • How and when travelers book
  • Touring in a Time of Covid
    • Health and safety: what travelers want

Get your copy today for only $99, or become an Insider Pro Access member today and get access to all Arival research, plus many other benefits, starting from $119. 

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