Watch: How One Museum Stopped Paying OTA Commissions & Improved the Visitor Experience

Sometimes there can be too much of a good thing. The Van Gogh Museum was struggling with surging visitor volumes and growth from OTAs and resellers.
Share on facebook
Share on twitter
Share on linkedin
Share on pinterest

Sometimes there can be too much of a good thing. The Van Gogh Museum was struggling with surging visitor volumes and growth from OTAs and resellers. So, the iconic Amsterdam-based institution re-engineered its strategy—and its tech—to better distribute visitor volumes during the day and right-size the museum’s distribution mix.

In one of the most talked-about presentations from Arival Berlin, the Van Gogh Museum’s licensing manager Kay Bartelink walks through the journey.

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest

Most Relevant

Buy Your Pass Today!

APAC Tech & Distribution Forum

3 August

Tech, innovation, determination and the future of tours, activities, and attractions across Asia Pacific. Part of the Arival Accel series of online MasterClasses and Forums for creators and sellers of tours, activities, attractions, and experiences.

Become an Insider Today!