Watch: How One Museum Stopped Paying OTA Commissions & Improved the Visitor Experience

Sometimes there can be too much of a good thing. The Van Gogh Museum was struggling with surging visitor volumes and growth from OTAs and resellers.
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Sometimes there can be too much of a good thing. The Van Gogh Museum was struggling with surging visitor volumes and growth from OTAs and resellers. So, the iconic Amsterdam-based institution re-engineered its strategy—and its tech—to better distribute visitor volumes during the day and right-size the museum’s distribution mix.

In one of the most talked-about presentations from Arival Berlin, the Van Gogh Museum’s licensing manager Kay Bartelink walks through the journey.

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