Workshops
Jueves, 10 de junio de 2021 | 11:00 AM EST
Solving the Pain of Payments
Payments are one of the biggest challenges that every tour operator faces, both small and large, both custom or scheduled tours. This session will teach you how to minimize expensive…
Thursday, June 10 2021 | 10:40 AM EST
How Operators Can Work with DMCs and Source Great Supply (and How DMCs Can Best Serve Operators)
For the outbound multi-day tour operator, finding the right in-market partners is mission-critical. This workshop delves into how multi-day operators can identify and work with the right DMCs (also known…
Wednesday, June 9 2021 | 12:20 PM EST
Digital Marketing for Multi-Day Operators
If you want to grow direct bookings for your tour operation, digital marketing is essential. This workshop walks through the essentials of online performance marketing campaigns, covering search engine marketing…
Wednesday, June 9 2021 | 11:00 AM EST
Multi-day Goes Digital: Designing the New Customer Experience
More and more multi-day operators are focusing on growing direct online bookings, but this is no easy task for tour operators selling complex, multi-component tours. In this talk, Intrepid Travel’s…
Lunes, 17 de mayo de 2021 | 21:00 PM EST
Earned Media through Photos and Social Channels
While earned media may seem like a complicated topic, in reality it’s quite simple. In this session, we’ll help you answer those questions to understand how you can be leveraging…
Lunes, 17 de mayo de 2021 | 21:00 PM EST
Duplique su impacto: Aprovechar a los influyentes como creadores de contenidos
Los influencers son más que la suma de sus seguidores. Son talentosos creadores de contenidos que pueden amplificar contenidos de alta calidad y perennes que pueden movilizar a su público objetivo a actuar. Y lo mejor...
Lunes, 17 de mayo de 2021 | 20:00 PM EST
¿Cómo sabe si sus campañas publicitarias de pago convierten los clics en reservas y a qué coste de adquisición?
En esta clase se profundizará en cómo medir el rendimiento del ROI de sus campañas, cómo calcular el retorno de la inversión publicitaria y un arma secreta que...
Lunes, 17 de mayo de 2021 | 20:00 PM EST
Conversion Rate Optimization
Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, clicking 'add…
Monday, May 17 2021 | 11:00 AM EST
5 Ways to Maximize Direct Bookings Through Google in 2021
Business resources may be limited after a year of uncertainty. Consumer demand appears as strong as it has been in years. Changes in search marketing are more rapid than ever.…
Monday, May 17 2021 | 10:00 AM EST
Social Strategy for Direct Bookings
Revisiting the top social channels to drive direct bookings. Learn what's new about working with Facebook and Instagram (hint: the changes to Apple's iOS14.5 changes everything with the new App…
