ExperienceFirst

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It all started in 2009 when our founder, Andrew Luan, was casually asked by a visiting friend for a tour of Wall Street, where he used to work. That was the aha moment.

Andrew realized that crowds of tourists came here every day without any way to discover the area beyond looking at a few landmarks. No one was telling the real story of Wall Street, especially the financial crisis that brought the global economy to its knees.

So he decided to do something about it. That same year, he launched our Wall Street tours, led by Wall Street insiders. Guests enjoyed getting to know a corner of New York from an expert, so next we created Broadway tours led by actors and industry pros. Then came Ground Zero tours, led by New Yorkers with a personal connection to the day.

From there, we continued creating more travel experiences led by more local guides, each with a passion for the city they call home. The rest, as they say, is history.

Today, we’re proud to offer travelers a choice of over 100 tours in cities across Europe and the U.S. More than 15 years later, our company’s mission remains founded on the same core values: exceeding expectations, embracing change and growth, having a positive, can-do attitude, and creating smiles.

These values are at the core of everything we do, and they empower us to focus on our ultimate goal: helping travelers make the most of their visit.