About Me
Alba Basora is Director of Trade Sales at Go City, where she and her team lead global partnerships across EMEA, APAC, and LATAM, driving international growth through strategic distribution. With extensive experience across the travel industry and experiences sector, she specializes in scaling B2B partnerships and expanding into new markets. Alba is also a Board Member of Women in Travel Thrive EMEA and leads its Mentorship Programme, supporting women’s leadership in the industry.
Has Spoken At
Thursday, September 17 2026 | 11:00 AM EST
ARIVAL | ELEVATE : Unlocking B2B Growth: How to Grow Without Losing Control
B2B distribution can unlock powerful growth opportunities for tour, activity, and attraction operators, but scaling too quickly or relying too heavily on a few partners can create risk and margin…


