
Ready For The Rebound (2020)
This report outlines a five-point plan of digital priorities for each tour and activity operator to implement as they plan to begin welcoming guests in significant numbers again.

Summary
Travelers have grown accustomed to booking trip products online, but the tours and activities space has lagged behind other travel products. The Covid-19 pandemic is accelerating a shift to online in the complex and diverse in-destination sector, and as travel comes back, operators need to get their digital house in order or risk missing out on the recovery. This Arival Report explains why digital channels are becoming more important during the Covid-19 crisis, and will remain so as travel recovers. It offers a tactical guide for improving online marketing and distribution of your tour or activity.Arival Guide: Ready For The Rebound
- Know Your Sales Metrics – In-Depth
- Get Your Tech in Order
- Get Your OTA Strategy Right
- Get Your Digital Marketing Going
- Become Mobile First
- Digital in the Recovery