Advisory Built for the
Experiences Economy.


reports & guides
represented
Strategic intelligence for your business.
Market Intelligence & Research
Growth & Distribution Strategy
AI & Technology Strategy
Executive & Board Advisory
Seven capability areas - delivered individually, combined, or wrapped into a retainer.
Distribution & Connectivity
Go-to-Market & Commercial
Agentic AI & Automation
Demand Capture & SEO
Tour Creation & Product
Growth & Strategic Advisory
Industry Standards & Ecosystem
- Retainer
- Strategic project
- Executive advisory
Practitioners, not consultants.

Christian Watts
I’m the founder and CEO of Magpie Travel, a SaaS company focused on content management for the tours and activities sector. I also brought the first Hop-On Hop-Off sightseeing service to San Francisco. During the last 20 years in the Tours & Activities industry, working with 150 distributor contracts, as well as Travel Agents, Concierges and Affiliates, I knew that the industry needed a better way to manage content and increase distribution. We started Magpie to solve these problems.
Six ways
to engage.
Retainer
Ongoing strategic advisory. For organisations that need a trusted, deeply-networked advisor in their corner as strategy evolves — not a one-off project. Includes regular advisory sessions, access to Arival’s ecosystem, and continuous strategic support as priorities shift.
Strategic Project
Defined scope. Clear deliverables. Fixed timeline.
Ideal for a specific strategic challenge: a distribution architecture review, a market entry decision, an AI readiness assessment, or a go-to-market plan. We scope tightly, work quickly, and hand off something you can act on.
Introduction & Product Market Fit Vetting
Direct access to the Arival ecosystem.
We facilitate warm introductions to platforms, operators, and key decision-makers. Paired with an independent, research-backed perspective on your product-market fit, and your positioning in the competitive landscape.
training & coaching
Build internal capability across your team. From our Get Connected! course, used by national DMOs to train operators on tech and global distribution, to bespoke workshops on AI, commercial strategy, and ecosystem navigation. We build the capability your team needs to operate confidently in the modern experiences economy.
Executive Advisory
Senior-level, one-to-one strategic counsel. A dedicated sounding board for C-suite leaders navigating complex, high-stakes decisions. Grounded in deep industry knowledge, ecosystem-wide relationships, and the kind of candid, commercially-minded perspective that’s hard to find outside the room.
Mergers & Acquisitions
Sector-native support for every stage of a transaction. For buyers, sellers, and investors who need more than a generalist view. We provide target identification and strategic framing — backed by context from our proprietary research, competitive data, and direct relationships across the experiences industry.








