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Online Session | The Modern Experience Traveler
Arival Online Session | The Modern Experience Traveler:
What US & European Data Tells Us for 2026
Wednesday, 20 May 2026
10-11 AM EDT / 4-5 PM CEST
Join us for a special online session with Arival Co-Founder, Douglas Quinby. Originally planned as part of Arival 360 | Valencia, this research workshop explores how US and European travelers discover, evaluate, and choose tours, activities, and attractions. Based on Arival’s latest exclusive traveler research, this session focuses on traveler attitudes, perceptions of value, and the real path to purchase across different experience types. We’ll unpack where decision-making differs between tours, activities, and attractions, how trust and brand influence choice, and what ultimately pushes travelers from browsing to booking.
What you’ll learn:
- How travelers discover and shortlist experiences across tours, activities, and attractions
- What travelers value most when deciding what’s worth booking — and what’s not
- Key differences in the path to purchase between US and European travelers
- How decision drivers differ for tours vs activities vs attractions
- The role of reviews, visuals, price framing, and brand trust in booking decisions
- What this means for product design, merchandising, and conversion strategy
Open to all attendees from Arival 360 | Valencia 2026 and Insider Pro members. RSVP Required.
Please note that Arival 360 | Valencia attendees will receive an invitation to register by email. For questions, please contact [email protected].


