Advisory Built for the
Experiences Economy.
Arival Advisory brings together deep operating expertise and Arival's unmatched ecosystem visibility, helping platforms, operators, and destinations make sharper strategic decisions and execute them with confidence.
Vendor-neutral · Hands-on · Ecosystem-wide
talk to the team
35K+
Community of operators, platforms & destinations
The largest network of experiences professionals on earth.
15+
Years of proprietary Sector research & Data
More context than anyone else in the
industry.
3×
targeted Annual global Events
Giving you a front-row seat to where the industry is heading.
0+ years
INDUSTRY EXECUTIVE EXPERIENCE
0+
industry defining
reports & guides
reports & guides
0+
countries
represented
represented
$0B
market
How We Work
Strategic intelligence for your business.
Every engagement starts with a 60-minute intro call. No pitch deck — just a direct conversation about where your business is now and where you want it to go.
Book Intro Call →Practice
01
Market Intelligence & Research
Proprietary data on distribution, demand, and consumer trends across North America, Europe and ANZ.
02
Growth & Distribution Strategy
Connectivity, channel mix, OTA relationships, and direct booking strategy built for the experiences sector.
03
AI & Technology Strategy
What AI distribution changes mean for your business — and how to position ahead of the shift.
04
Executive Advisory
Executive & Board Advisory
Ongoing strategic counsel for founders, CEOs, and boards navigating transformation.
What we do
Seven capability areas - delivered individually, combined, or wrapped into a retainer.
Distribution & Connectivity
Channels, APIs, reservation systems, build-vs-buy.
Go-to-Market & Commercial
Market entry, pricing, enterprise & destination sales.
Agentic AI & Automation
AI readiness, agentic workflows, vendor-neutral tooling.
Demand Capture & SEO
Discoverability to bookings; measurement to revenue.
Tour Creation & Product
Inventory audits, product frameworks, pricing & yield.
Growth & Strategic Advisory
Scale, partnerships, M&A, board-level advisory.
Industry Standards & Ecosystem
Open connectivity, working groups, future-proofing.
Delivered as
- Retainer
- Strategic project
- Executive advisory
The Cohort
Practitioners, not consultants.
Our advisors have built and scaled companies in this sector. They bring operating experience alongside Arival's intelligence infrastructure — so every recommendation is grounded in what actually works.
Christian Watts
Founder and CEO of Magpie Travel
I’m the founder and CEO of Magpie Travel, a SaaS company focused on content management for the tours and activities sector. I also brought the first Hop-On Hop-Off sightseeing service to San Francisco. During the last 20 years in the Tours & Activities industry, working with 150 distributor contracts, as well as Travel Agents, Concierges and Affiliates, I knew that the industry needed a better way to manage content and increase distribution. We started Magpie to solve these problems.
Martin Harlow
chief of product innovation
Martin is an expert in distribution strategy and connectivity, with a career focused on driving digital transformation in the lodging and experiences industries. He has led initiatives in online bookings, automated reseller partner management, and operational efficiency, helping hospitality and attraction brands adapt to a rapidly evolving market.
In multiple senior leadership roles across well-known travel and hospitality companies, Martin has pioneered innovative solutions to industry challenges and contributed to the successful launch and growth of several startups. Martin serves on the board of directors of OCTO and is also Chair of the OCTO Spec Committee, a group comprising some of the industry’s most experienced engineers, product leaders, and development teams from leading operators, technology providers, and platforms.
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Bruce Rosard
Co-founder & CCO
Bruce started his career in the travel industry when he founded Moguls Mountain Travel, a leading ski tour operator in the 80’s, 90’s and early 00’s. Combining his passion for skiing and the mountains with his entrepreneurial spirit, Moguls was a dream job. In 1994, Bruce “discovered” the Internet and digital marketing for travel became his next big thing. After selling Moguls, Bruce joined Phocuswright as head of sales and marketing. It was there that he met Douglas and started collaborating together on a variety of projects, including the seminal study for the tours and activities industry, Douglas created the project, did the research and analysis and Bruce found the partners ready to step up and fund it. The rest is history, culminating in the creation of Arival. Bruce is an active start-up advisor. See more on LinkedIn.
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Oli Green
ai & marketing practice lead
Oliver Green leads our AI & Marketing Advisory Practice. He is an Entrepreneur and AI-powered marketer focused on travel and tourism, and was a founder of Carpe Diem, a leading European tour operator.. Oli helps tour operators turn great experiences into scalable, systematized businesses through AI, automation, and a smart growth strategy.
With real operator experience across marketing, reviews, finance, and tech, he advises travel brands on increasing direct bookings, improving guest journeys, and building systems that scale without losing authenticity. He is also the founder of the Experience Marketing Newsletter, where he shares practical insights on AI, automation, and modern experience commerce. At heart, he is an operator, building, testing, and refining growth systems for ambitious tour and activity brands.
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Meredith Rangel
ADVISOR
With 20 years experience in the Tourism Industry across hotels, tours, attractions and travel technology, I have specialized in distribution, marketing, and booking technology. Bookable Tourism was launched to empower Tourism businesses to start sourcing booking software and to educate them with ways to build effective sales and marketing strategies. Our vision is to get 100% of tourism businesses with a best-fit booking system in place supporting their business goals.
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Christian Watts
founder and CEO of Magpie Travel
I’m the founder and CEO of Magpie Travel, a SaaS company focused on content management for the tours and activities sector. I also brought the first Hop-On Hop-Off sightseeing service to San Francisco. During the last 20 years in the Tours & Activities industry, working with 150 distributor contracts, as well as Travel Agents, Concierges and Affiliates, I knew that the industry needed a better way to manage content and increase distribution. We started Magpie to solve these problems.
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Lori Timony
Advisor, Growth & Commercial Strategy
I have spent my career on both sides of the table: operator and strategist, buyer and seller. I started as a tour director and operations leader, then became a buyer and product developer launching tours worldwide, and most recently ran global trade sales at Go City, the world’s largest attraction pass company, across the US, UK and Asia. What I saw from the buy side is that most operators are leaving real money on the table, not because the demand isn’t there, but because the architecture, the contracts and the connectivity were never built deliberately. That is what I do now through Insightful International: growth and commercial strategy for tour, attraction and experience businesses, spanning distribution, sales and marketing, supply and contracting, and new market launch, plus trade playbooks and team workshops. Not a generic audit, but an honest read of the business as it actually operates.
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Peter Muttitt
ADVISOR
PM Consulting was founded with the mission to empower visitor attractions and experiences to unlock their full potential by driving sales growth and optimising the use of technology. We work closely with our clients to help them navigate the ever-evolving landscape of the attractions and experiences sector, ensuring they achieve sustainable success. Our clients have included: Big Bus Tours, Rockefeller Center, Visit Greenwich, Satisfi Labs, Arsenal FC and many more
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How We Work
Six ways
to engage.
Every engagement with Arival Advisory is senior-led and relationship-driven. Whether you need ongoing strategic support, a focused project, or a direct line into the Arival ecosystem, we work in the way that suits you best.
Book Intro Call →01
Retainer
Ongoing strategic advisory. For organisations that need a trusted, deeply-networked advisor in their corner as strategy evolves — not a one-off project. Includes regular advisory sessions, access to Arival’s ecosystem, and continuous strategic support as priorities shift.
02
Strategic Project
Defined scope. Clear deliverables. Fixed timeline.
Ideal for a specific strategic challenge: a distribution architecture review, a market entry decision, an AI readiness assessment, or a go-to-market plan. We scope tightly, work quickly, and hand off something you can act on.
03
Introduction & Product Market Fit Vetting
Direct access to the Arival ecosystem.
We facilitate warm introductions to platforms, operators, and key decision-makers. Paired with an independent, research-backed perspective on your product-market fit, and your positioning in the competitive landscape.
04
training & coaching
Build internal capability across your team. From our Get Connected! course, used by national DMOs to train operators on tech and global distribution, to bespoke workshops on AI, commercial strategy, and ecosystem navigation. We build the capability your team needs to operate confidently in the modern experiences economy.
05
Executive Advisory
Senior-level, one-to-one strategic counsel. A dedicated sounding board for C-suite leaders navigating complex, high-stakes decisions. Grounded in deep industry knowledge, ecosystem-wide relationships, and the kind of candid, commercially-minded perspective that’s hard to find outside the room.
06
Mergers & Acquisitions
Sector-native support for every stage of a transaction. For buyers, sellers, and investors who need more than a generalist view. We provide target identification and strategic framing — backed by context from our proprietary research, competitive data, and direct relationships across the experiences industry.
Book a
30-minute
intro call.
A conversation about where your business is
headed — and whether we're the right fit to help get you
there.
Book a Call →
