What’s Next for Tours & Touring? New Research from Arival & Context Travel

by | Mar 14, 2019

Two transformative trends are driving a renaissance in tours. The first is the influx of new tour companies, concepts and experiences that are enticing travelers and redefining the very nature of “tour” in tourism. The second is the rapid growth in independent travel, furthered by the rise of low-cost airlines, online travel agencies, and do-it-yourself booking apps and mobile travel guides.

The in-destination industry has adapted to the demand from independent travelers who are adding day tours to their unpackaged itineraries with increasing frequency. From foodie tours and craft brewery experiences to tours by bike, e-bike, Segway or scooter, from tours that explore the classic sites in new ways or go deep into a particular topic with a truly expert guide and the PhD to prove it, touring possibilities have exploded over the past decade.

New Research on the Future of Touring

In the midst of all this growth and innovation, the question of traveler satisfaction has become a key issue. While the tour industry now offers

more options than ever before, it remains to be seen if the industry is actually meeting the needs of travelers, particularly in the area of experiential tours.

The “Arival Guide to The Future of Touring”, produced by Arival in partnership with Context Travel, takes a look at the state of tours and touring from the traveler’s point of view. The guide, based on a survey fielded to 1,000 U.S. travelers, examines the role of tours in travel, what travelers truly want from a tour, and where our industry stands in meeting those expectations.


Why read this report

Successful tour operators will need to adapt their product to meet the preferences and expectations of today’s travelers. Here are six key things you’ll learn in this report:

  • How tours influence travel
  • Key characteristics and behaviors of the U.S. tour taker
  • What U.S. travelers want when they tour
  • Trends in tour group sizes
  • Key gaps in the marketplace that provide opportunities for new entrants
  • What the future of touring looks like

Please enter your information below to download your complimentary copy of The Arival Guide to The Future of Touring to delve into the trends that are changing traveler expectations for the tour experience — and what it means to the future of your business.

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“Tours are not only prominent in the planning process for U.S. tour takers. They also play a significant role in the overall trip spend and have an outsized influence on the overall travel experience.”

Source: The Arival Guide to The Future of Touring



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