The rapid growth and adoption of reservation systems have made mission-critical tech accessible to even the smallest operators and brought much of our industry online. But just how different are all of these systems (Arival has identified more than 100), how do operators begin to choose, and what does it mean now that alignments are emerging between some tech systems and major online travel agencies? We’ll dive in and pull no punches as we talk tech and what it means to you with the CEOs of four reservation system companies.
Janelle Visser
by Janelle Visser | 23 January 2023
Low booking system adoption rates among tour, activity and attraction operators remains a headwind to industry growth, latest Arival report finds