Arival Guide: Inside the Mind of the Modern Tour Taker

What drives travelers to take tours? This new Arival report is your comprehensive guide to understanding how your customers' research, book, and regard tours today.
Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Arival Guide Why We Tour

Summary

The in-destination industry of tours, activities, and attractions is the third-largest and fastest-growing category of travel, and one of the main reasons people take trips in the first place. It’s central to the trip decision, and an economic driver around the globe.

But there’s long been a lack of research on this important sector, as most travel industry studies focus on transportation and accommodation.

We at Arival are changing that by developing critical research and insights on what happens when travelers arrive at their destination. This report delves deeply into the mind of the modern day-tour taker, looking at who they are, what they want, how they find and book, and more.

Use this report to help inform your decisions around building and marketing your tours and experiences.

WHAT YOU WILL GET IN THIS REPORT:

In the following pages, you’ll learn the motivation behind why travelers take some tours and not others. You’ll learn what aspects of tours resonate most with travelers, and how travelers prefer to discover, purchase, and choose different options. You’ll learn what factors make for satisfied customers, key questions you should be asking your guests, how booking channel influences overall tour spend, and much more.

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest

Other Reports