Pricing your tours & Marketing your tours in a Downturn

How do you price, market and push your products amid a global downturn in travel demand? When should you discount? What messaging and promotions should you use? This workshop walks through best practices and key tips to keep your marketing and pricing on track.
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Host: Douglas Quinby, Co-founder and CEO, Arival
Guests: Lukas Hempel, Managing Director, bookingkit

In this episode of the Tourpreneur Podcast, we bring you the full audio of the pricing your tours & marketing your tours in a Downturn.

How do you price, market and push your products amid a global downturn in travel demand? When should you discount?

What messaging and promotions should you use? This workshop walks through best practices and key tips to keep your marketing and pricing on track.

This online workshop for tour operators was delivered by Lukas Hempel, the founder, and Managing Director at tour operator booking platform Bookingkit.

I was lucky enough to attend a similar workshop on Pricing your tours & Marketing your tours that Lukas hosted at Arival Berlin 2019 and that session was action-packed with tips and takeaways. This session is even better!

Please do refer to the accompanying presentation deck that accompanies this workshop.

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