Our 10 Most Popular Stories of 2019

Here’s what your in-destination peers found most important to read in 2019. Did you catch them, too?

by | Dec 17, 2019

Which stories did creators and sellers of tours, activities and experiences find most compelling in 2019?



From news about the biggest online travel agencies (OTAs) to acquisitions and investments to tour operators who are excelling at social media marketing, here are the most worthy reads of 2019, as decided by your peers. 

Scroll through this list, and catch up on the top articles you may have missed throughout the year. 

1) Booking.com Notifies Operators of Experiences Re-org

The online travel agency made shifts to how they scale Experiences supply. Finding the right approach for online tours and activities isn’t easy, even for the most successful digital travel brands.

Read more about Booking.com’s re-organization

2) Amazon Contacting Operators for Secret Tours, Activities Initiative

The tech giant Amazon reached out to many operators about a confidential new project. 

Read more about Amazon’s secret tours and activities initiative

3) The Top 43 Tours & Activities Startups by Funding

Investors have poured $1.8B into startups in our industry since 2017. See the full list, and what it means for your business. 

Read more about the top tours and activities by funding

4) The Biggest OTA You’ve Never Heard Of

Groupon is trying to ditch its rep as a deep discounter in favor of a mobile-focused reseller for tours and activities. To convince operators, they have their work cut out for them.

Read more about Groupon’s plan to resell tours and activities.

5) Airbnb Leads $60 Million Investment in Tiqets

Airbnb’s investment underscores the growing importance of attractions—and the entire in-destination industry—in travel.

Read more about Airbnb’s investment in Tiqets

6) Reservation Software CEOs Discuss Acquisitions, Independence at Arival Orlando

Leads for four major reservation systems—Checkfront, FareHarbor, Peek and Rezdy—addressed the biggest res tech issues facing operators today.

Read more about reservation software CEOs at Arival Orlando

7) Bokun Adds Booking Fee

The TripAdvisor-owned reservation software announced they are adding a booking fee to sales from operator websites. Here’s what you need to know.

Read more about Bokun’s new booking fee.

8) 9 Tour Brands Who Are Killing It On Social Media

A look at operators of tours and activities who are winning the social media marketing game with creativity, inspiration and strategy.

Read more about tour operators who are excelling at social media

9) As Reserve with Google Grows, So Do Questions

What you need to know about Google’s new booking tool for tours, activities and attractions. 

Read more about Reserve with Google

10) Watch: TripAdvisor President Answers Tough Operator Questions


A candid interview with TripAdvisor’s president of experiences and vacation rentals at Arival Orlando.

Read more to watch the TripAdvisor president answer tough operator questions

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