Director of Digital Marketing
Arival is seeking a dynamic and entrepreneurial organizer to join us as in a key role as Digital Marketing Director. As a B2B startup, we have a unique opportunity to create a community in an industry that has lacked connection by building meaningful, ongoing interactions within the industry through our in-person and online events, industry insights and research and our membership program – Arival Insiders. As Digital Marketing Director your job will be to oversee and execute the Arival marketing strategy. As such you will manage the Arival brand, oversee the website at arival.travel with continuous audits and upgrades and manage contractors including graphic design, marketing agency, copy writing and video production.
Additionally the role is strategic and data focused and includes reporting and analyzing KPIs using Google Analytics and other tools, optimizing SEO, developing marketing campaigns, utilizing the Arival CRM to segment and market to specific targets.
The right candidate has a passion for people, cultures, travel and connecting. Skill sets in social media, content, and communications will be important, and you should be comfortable wearing multiple hats from strategist to analyst to partnership development.
At Arival, we advance the business of creating amazing in-destination experiences, providing meaningful and inspiring events, resources, insights, and community for creators and sellers of tours, activities, and attractions. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections.
Ensure the Arival brand is distinctive, exceptional, consistent and on point wherever used
Work cross-functionally to create and execute integrated marketing campaigns across products and channels
Understand who our audience is and how to best interact with them to build trust, credibility and goodwill.
Understand the larger community of operators and service providers that we’re tapping into
Oversee website revisions including delivering briefs to web team. Manage quality control to ensure content (words, photos, videos) is consistent and up to date at all times
Use data and UX to create a funnel for event sales and Insider Membership sales
Use Arival’s CRM (Zoho) to target the right audiences, with the right message at the right time
Create multi-channel marketing campaigns
Manage marketing, content and social media calendar
Full charge responsibility for analytics, KPI reporting, analysis and updating campaigns based on data
Responsibility for weekly Marketing email
Creating and executing retention campaigns, drip emails to engage non-engaged users and building and executing on a plan to focus on our most engaged users.
Work with video editor to story board videos, provide feedback and present to the team for feedback.
Review and recommend additional marketing channels with goals related to growing Event registrations, Insiders Membership, the database and other product channels
Work with marketing agency to develop ad campaigns on Facebook, GDN and other channels as recommended.
This is a challenging and fast-paced role on an ambitious team. You will be central to the development and growth as Arival rebounds from having to cancel multiple in-person events due to the pandemic. The Arival team works remotely from around the world and meets in person several times per year (when possible!). For this role specifically, the candidate will need to be working within 3 hours of the eastern time zone and located in the US/Canada/Mexico/Latin America.
Passionate about people and cultures, with excellent interpersonal and communication skills, including strong proficiency in written English. Additional languages and global experience highly desirable
Minimum 3 years experience in, and a passion for the in-destination tourism industry, the “Best Part of Travel,” is a must
Self motivated, highly organized, technically savvy and a strong problem solver
A working knowledge of WordPress is a plus
3-5 years minimum experience in marketing roles in the travel industry
Ability to think strategically about our customers and our business
Highly organized project management
Ability to think analytically and manage budgets and KPIs
Ability to think creatively and maintain consistency in branding
Excellent written and oral communication skills
Compensation, Benefits and Perks:
Market based compensation
Flexible scheduling and PTO policies
Plenty of room for professional growth as part of a small but growing team as we move the in-destination industry forward on a global basis.
To apply, please send your customized resume and cover letter to email@example.com. Include a couple of thoughts telling us about a time when you launched and managed a successful new initiative. What challenges did you face? What were the secrets to your success? (300-400 words) Feel free to draw an example from your personal, professional, educational or extra-curricular experience.
How many years of Leisure, Travel & Tourism experience do you currently have?
How many years of work experience do you have using Google Analytics?
How many years of work experience do you have in Marketing?
How many years of work experience do you have using Social Media Marketing?
How many years of work experience do you have using Web Analytics?
How many years of work experience do you have using WordPress?
Arival is an equal opportunity employer. All positions at Arival are filled without regard to race, religion, color, national origin, sex, sexual orientation, pregnancy, age, veterans’ or military status or non-job physical or mental handicap or disability or other classification protected by applicable federal law. All are encouraged to apply.
Due to the large number of applications we are receiving for this position, we won’t be able to reply to applicants that do not qualify for our phone interviews.