Digital/Email Marketing Specialist
The Admissions Customer Relationship Management (CRM) Specialist’s primary responsibility is to implement, execute and monitor CRM strategies that drive guest and member engagement, revenue, visitation, and membership increases. Utilizing best practices, knowledge, skills and abilities this role will develop communication sequences and campaigns (automated & manual) that moves individuals from leads to loyal consumers.
The specialist will develop audience targets, design, author and execute email campaigns and report on their performance using primarily Microsoft Dynamics, Mailchimp and Google Analytics. This role will provide insights related to customer behavior, lifetime value, persona development, and visitation metrics to support guest experience initiatives and overall understanding of the target guest at partner sites.
This role will support partner sites in providing engaging content at opportune times throughout the customer journey to drive revenue and encourage brand loyalty. This includes designing a cohesive and comprehensive guest communications plan with key stakeholders at SSA and the partner site, ensuring all vehicles/methods (e.g., confirmation emails, renewal letters, redemption media) across all of SSA’s Admissions partner sites are consistent and leverage shared learnings for optimal effectiveness.
This role has the opportunity to positively impact some of the coolest cultural attractions on the planet, and help support our partners’ mission of sustainability, conservation and animal welfare education.
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