Social Media Manager

Part-Time  (Approx 20 hrs/wk)

Fast-growing startup seeking a part-time social media manager to support our marketing efforts. In doing so, we’ll provide the resources companies in the in-destination experiences in need to advance their business.

At Arival, we advance the business of creating amazing in-destination experiences, providing meaningful and inspiring events, resources, insights, and community for creators and sellers of tours, activities, and attractions. Our mission is to establish and inspire a diverse community of individuals and companies in the in-destination experiences industry by providing opportunities to gain insight, share knowledge and build connections. What kinds of companies are included in this sector? Operators of tours, activities, attractions and other experiences (think Joe’s kayak rentals, free walking tours, Disneyland, escape rooms, etc), Tour Guides & Directors, Experience Hosts, Distribution platforms (sites like Expedia, TripAdvisor, Viator, GetYourGuide, Klook, and many smaller platforms), Reservation technology providers, Other technology providers, Marketing Agencies, Trainers, Resorts, CVB’s, and more. You may be surprised to learn that this is a $254B industry (well it was in 2019) that is the third largest and fastest growing sector in travel.

We started Arival in 2017 with a conference, bringing together a diverse and fragmented industry. Some refer to that first event as the industry’s “Woodstock moment,” recognizing the shift it created as we launched a community.

Next, we refined & expanded our conference schedule, doubling our attendance numbers and holding events in North America, Europe and Asia, as well as providing articles and developing custom research to illuminate the data behind the sector.

Recently, we launched virtual events, like many across the events industry, and added a membership program to connect members with a lifelong community of creative, collaborative peers. We also launched a sector-specific job board and expanded our resource offerings And we’re far from done!  We are helping elevate in-destination experiences within the larger travel industry, giving what we refer to as “The Best Part of Travel” the recognition it deserves as the driver of leisure travel. After all, no one goes on vacation because they love sitting in an airline seat.

Arival is creating and cementing a role at the crossroads of Experiences.

The Social Media Manager will coordinate and execute the company’s social media marketing and paid advertising plan with the objective of growing engagement and visibility across the platforms. While this is a part-time, remote position, you will be an integral member of the team, not siloed. The ideal candidate is a highly motivated, creative individual with experience writing for B2B and a passion for connecting with current and future customers in the tourism and in-destination industry. You know an OTA from a DMO, understand how res tech fits into the picture and what operators think about when planning marketing, and can talk distribution and connectivity at the drop of a hat.

Social Media Content management duties

  • Create and publish relevant, original, high-quality content (for all channels and digital ads)
  • Monitor and manage feeds for comments, engagement opportunities, trends, etc.
  • Create a regular publishing schedule and promote content through social advertising
  • Leverage our tools to manage your content. We use Zoho Social, Zoho CRM, Airtable and Asana
  • Oversee the social content calendar to manage content and plan specific, timely social marketing campaigns
  • Suggest new opportunities to leverage social media to reach our audience
  • Attend weekly team meetings
  • Manage or oversee all digital advertising campaigns with the marketing manager and our marketing agency
  • Curate our social feed for the website
  • Use Analytics from social platforms, GA and other tools to manage and report on KPI’s
  • Manage individual social pages
  • Other social marketing- ie: Lead Delta

Core marketing responsibilities

  • Social media content creation, with a focus on ICP’s
  • Social SEO (search engine optimization) and generation of inbound traffic
  • Manage digital ad campaigns
  • New ideas for driving traffic and expanding reach
  • Social analytics tracking
  • Social engagement with commenters

Qualifications/Skills

  • 5+ years proven experience managing social community content and digital advertising
  • Exceptional written communication skills
  • Excellent quantitative, analytical, marketing and communication skills
  • Extremely well-versed in social media management and social listening platforms with knowledge of best practices across platforms. CRM and data experience a plus. We use Zoho Social and Zoho CRM, plus Brand 24 and other tools
  • Fast learner, high output and execution, a passion for problem solving, and an eagerness to dive into the nitty-gritty.
  • Meticulously detail-oriented and organized – able to juggle many competing, time-sensitive priorities.
  • Able to work independently and collaboratively with remote team members
  • Relentlessly resourceful; process-driven with a strong bias for action
  • Goal oriented, self-directed and self-motivated within a team environment
  • Proficiency in tools such as Canva and Adobe Suite for content creation is a plus.

Why You Might Be Excited About Us

  • We’re building a resource hub for the most dynamic and exciting sector of the travel industry. This is fun business.
  • You’ll be able to work remotely and (mostly) set your own schedule. Arival was a fully dispersed team even before COVID, so we know what makes for a great remote environment.
  • You’ll have a lot of flexibility in your role, and will be able to help define what our marketing infrastructure looks like going forward.
  • We prioritize flexibility in our work environment and are a family-first company. We support each other professionally and personally.
  • Why You Might *Not* Be Excited About Us
  • We’re small (~15 people in the company now), so if you like more established companies, this role isn’t for you. You’ll help create our company’s culture.
  • We’re (still) a startup. Projects and priorities are likely to shift, morph and sometimes overflow our capacity. If you are not adaptable, this would be a difficult environment for you.
  • We are putting the wings on as we fly the plane. If you aren’t comfortable with self-directed learning, taking initiative and checking in for confirmation of direction, this would be frustrating.
  • Everyone on the team is mission-driven, we work hard to build the change we can envision. If you are looking for a job that has predictable demands, this isn’t it.
  • You should be comfortable with just a dash of chaos. This is not the kind of job where you show up and we tell you exactly what to do every day.
  • We are juggling a broad set of stakeholders, and it is necessary to take a systems view of the business to see what’s needed. If you can’t get out of the details, this will be difficult.

Compensation

  • Market based compensation
  • Flexible scheduling
  • Plenty of room for professional growth as part of a small but growing team as we move the in-destination industry forward

Location

Our team works remotely, but you will have to be available to work on U.S.-friendly hours, which may be difficult from Europe or Asia. Preference given to candidates within 3 hours of ET.

Arival is an equal opportunity employer. All positions at Arival are filled without regard to race, religion, color, national origin, sex, sexual orientation, pregnancy, age, veterans’ or military status or non-job physical or mental handicap or disability or other classification protected by applicable federal law. All are encouraged to apply.

Tagged as: SEO, social media, analytics, manage

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THE ARIVAL INSIDER PRO ACCESS MEMBERSHIP; YOU GET ALL THIS TO HELP YOU ADVANCE YOUR BUSINESS.

Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Arival.guides
Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

Arival.travel articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview
ARIVAL CODE OF CONDUCT​
CONFERENCES AND COMMUNITY SPACES​

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].