AEG

Director of Marketing – National Medal of Honor Museum

In order to be considered for this role, after clicking “Apply Now” above and being redirected, you must fully complete the application process on the follow-up screen.

LEGENDS Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Legends IQ- offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Facebook, Twitter, and Instagram @TheLegendsWay.

ATTRACTIONS Global Attractions is a natural progression from Legends 360-degree platform for success. Our unrivaled guest experience and deeply researched sales and planning methodologies give us an edge. Legends currently operates 15+ attractions around the globe. We bring together some of the brightest experiential and attraction masterminds around the globe to ensure each brilliant idea is regionally relevant and destined to dazzle, delight and drive a steady stream of diverse visitors. Legends manages all operations across ticketing, special events, food & beverage and retail for Attractions partners.

NATIONAL MEDAL OF HONOR MUSEUM The National Medal of Honor Museum in Arlington, Texas will serve as the premier national institution dedicated to the stories, impact, and legacy of the service members who went on to become Medal of Honor recipients. Neither a war memorial nor a military museum, the National Medal of Honor Museum is a humbling endeavor that will take visitors on a narrative journey through the life stories of ordinary people who made extraordinary choices above and beyond the call of duty. The museum footprint encompasses over 100,000 square feet, cornering five acres of waterfront in Arlington, Texas. Over 31,000 square feet of Exhibition Galleries as well as dedicated spaces for meetings, symposiums, memorials, and ceremonies. The museum is also headquarters of the National Medal of Honor Griffin Institute, an organization that addresses our nation’s character gap and fills it by focusing on the values and valor of the Medal of Honor and all who have earned it. For more information, visit www.mohmueseum.org.

THE ROLE Reporting to the General Manager, the Director of Marketing will be responsible for the development and execution of comprehensive marketing & media strategies which will attract visitors, drive ticket sales, elevate brand awareness, and foster engagement across diverse audiences. Through extensive collaboration with the Museum Foundation and museum senior leadership team, the Director of Marketing will play a major role in defining and implementing strategies around ticket/membership pricing & packages, program development, and visitor experience & engagement.

ESSENTIAL FUNCTIONS

  • Develop and execute comprehensive marketing and media strategies to attract visitors, elevate brand awareness, and foster engagement across diverse audiences
  • Drive ticket sales through strategic marketing initiatives and campaigns, ensuring alignment with overall business goals and maximizing revenue opportunities.
  • Collaborate with the Museum Foundation and museum senior leadership team to define and implement strategies around:
    • Ticket and membership pricing and packages
    • Program development
    • Visitor experience and engagement
  • Lead the development of marketing plans and campaigns to achieve business objectives
  • Conduct market research and analyze data to inform marketing decisions and optimize campaigns
  • Manage and optimize the marketing budget to achieve ROI goals and maximize resources
  • Foster strategic relationships with media partners, influencers, and other stakeholders
  • Stay up-to-date with industry trends and best practices to continuously improve marketing strategies and tactics
  • Provide leadership and guidance to the marketing team to ensure successful execution of marketing initiatives
  • Collaborate with cross-functional teams, including exhibitions, education, and development to align marketing efforts with museum goals and objectives.
  • Responsible for developing outreach strategies and necessary plans for the annual budget and establishing department workflow to deliver the plan.
  • Research, analyze, and aggressively develop special event profit-generating opportunities.
  • Participate in ongoing departmental financial analysis, planning and budgeting.
  • Develop and deliver strategic, integrated marketing plans that support the National Medal of Honor Museum brand, create consumer awareness and interest, and deliver annual projected visitor attendance and revenue.
  • Monitor competitive programs and analyze consumer and tourism (international and domestic) marketplace trends on an on-going basis; identify key insights and adjust and enhance marketing plans accordingly.
  • Provide effective market intelligence that influences internal business decisions through visitor surveys and analysis, as well as additional research, to better understand customer expectations.
  • Negotiate, oversee, and manage research projects related to marketing, which may include pricing research, creative testing, pre- and post-launch on site consumer and group surveys and additional market research as determined.
  • Oversee and manage a dynamic marketing team, providing leadership, mentorship, and performance evaluations to ensure the achievement of departmental and organizational objectives.
  • Oversee and direct external agencies – creative, media, digital, and guide planning processes. Including:
    • Direct creative agencies to develop first-class advertising campaigns and materials.
    • Direct media and/or digital agencies to explore all channels to drive ticket sales message – utilizing traditional and non-traditional strategies and tactics including advertising, digital, social media, promotions, direct marketing, emerging media, and other means necessary to achieve goals.
    • Negotiate, manage, and oversee all agency partners to support and deliver aggressive marketing campaigns resulting in continued growth.
  • Update pricing models, refine ticketing price points and packages, and adjust revenue projections as required.
  • Work closely with ticketing system personnel and box office staff to track sales and execute ticketing programs.
  • Build effective partnerships and relationships with key external stakeholders.
  • Effectively manage marketing budgets to deliver a plan and stay within budget.
  • Oversee daily revenue tracking, database management, ensure accuracy of contracts and invoices.
  • Maintain open communications and effective collaborative relationships within Legends and the National Medal of Honor Foundation.
  • Perform other duties as assigned by management.

QUALIFICATIONS To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • Bachelor’s degree required, preferably in marketing, communications, business, or related field.
  • 5+ years of related experience, preferably in a high-volume sales management role. Experience in tourism, events and/or high-volume attractions a plus.
  • Proven leadership and management experience in a sales environment including coaching, mentoring, hiring, training, and performance management.
  • Proven experience in integrated marketing planning and execution, including management of multiple marketing channels, as well as agency partners, to meet objectives.
  • Ability to proactively prioritize, manage and complete multiple projects simultaneously within time constraints and with strong attention to detail.
  • Will have strong strategic thinking, analytical, and leadership skills, along with excellent written and oral communication skills.
  • Strong analytical and financial skills a must; understanding of data analysis, research process, ticket sales patterns, and demographic trends.
  • Must be creative and resourceful with excellent negotiation and communication skills.
  • Experience managing a wide variety of internal and external stakeholders. Master collaborator. Team player who excels in mediating among multiple divisions and external partners and vendors.
  • Entrepreneurial, with the ability to balance strong creativity and innovation with practical solutions.
  • Experience thriving in a fast-paced environment. Must have the ability to adapt to change daily. Passion for the space required.
  • Experience in domestic and international tour & travel/group sales
  • Ability to effectively evaluate risks and liabilities of special events and venue rentals
  • Excellent interpersonal and communication skills
  • Ability to develop and deliver sound recommendations to senior management
  • Organization and planning skills, ability to prioritize and handle multiple tasks
  • Ability to work both traditional and non-traditional hours (nights, weekends, holidays) as required
  • Ability to delegate effectively
  • Knowledge of Customer Relationship Management (CRM) and Salesforce preferred, or the ability to quickly learn, required
  • Proficiency in Word, Excel, PPT

COMPENSATION Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands and fingers, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus. Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information. #LI-LH1

Tagged as: social media

Source
account.webspidermount.com

WHAT'S THE DIFFERENCE BETWEEN ARIVAL | ACTIVATE EDINBURGH AND ARIVAL 360 | VALENCIA AND WHICH SHOULD I ATTEND?

Since 2019, Arival has hosted one major event in Europe each year. For 2024-2025, we’re thrilled to offer two exciting events: Arival 360 | Valencia and Arival | Activate Edinburgh. Here’s a quick comparison to help you decide which event to attend—or why you might want to come to both:

Arival 360 | Valencia (28-30 April 2025)
  • Scope: Flagship European Event with a global reach; up to 30% of attendees from outside Europe, including the U.S., Middle East, LATAM, and APAC.
  • Audience: Experience creators, tech and distribution companies, and industry professionals from around the world.
  • Arival Theater Content: Global topics including: over-tourism and sustainability, technology, distribution, European consumer and operator trends.
  • Breakout Sessions: In-depth workshops on operational best practices, product expansion, AI, channel management, marketing tech, a Spain-specific track and an Innovation Showcase highlighting the most tech-savvy companies in our industry.
  • Networking: Connect with leading OTAs and distribution companies, and build valuable partnerships.
  • Location: Valencia, a stunning coastal city offering rich cultural experiences.
  • Attendees: Approximately 800, providing extensive networking opportunities.
Arival | Activate Edinburgh (23-25 November 2024)
  • Scope: Regional focus on the UK, Ireland, and the Nordic regions.
  • Audience: Operators and industry professionals from the region.
  • Content: Gain insights on regional topics like technology, distribution strategies, and hear from top regional tourism leaders.
  • Breakout Sessions: Experience hands-on learning at Edinburgh’s top attractions and tours, with sessions on visitor experience, digital journeys and innovative tour development. In-depth sessions for companies at the beginning of their digital journey and more advanced sessions for people and companies looking to elevate their experience.
  • Networking: With a more intimate setting. you’ll have more time to build deeper connections and create more meaningful interactions with your current and future partners including distributors, tech companies, DMOs and more.
  • Location: Edinburgh, known for its stunning architecture and historic charm
  • Attendees: Approximately 400, fostering an intimate peer-to-peer learning and networking environment.
Key Differences:
  • Global vs. Regional Focus: Valencia is a global event with an international audience, while Edinburgh is a regional event focused on the UK, Ireland, and Nordic regions.
  • Event Size: Valencia hosts about 800 attendees, providing broad networking opportunities, whereas Edinburgh’s 400 attendees create a more intimate, focused environment.
  • Content and Sessions: Valencia features global themes and advanced topics, whereas Edinburgh provides region-specific insights and hands-on experiential learning.
  • Location Experience: Valencia providing a coastal escape and Edinburgh offering historic and iconic attractions.
  • Who Will Be There: The most valuable part of Arival Events is the connections you make and the partnerships you build to grow your business. At Arival | Activate Edinburgh, you’ll engage with key industry players in the UK, Ireland, and Nordic regions. If your business focus is on these areas, Edinburgh is where you need to be. For those targeting broader European or global markets, Arival 360 | Valencia offers the ideal platform to network with international leaders and innovators. 
Why attend both?

With limited opportunities for business development, learning, and networking in our industry, attending both events is a strategic move. By participating in both Edinburgh and Valencia, you maximize your exposure to diverse markets and influential contacts. 

However, if budget constraints or a specific regional focus dictate your decisions, choose the event that best aligns with your primary business goals. Join us in Edinburgh for regional insights or Valencia for global perspectives—or better yet, attend both to fully leverage the potential of Arival’s expansive network.

For service providers such as a restech or ticketing platform, distribution company, or other services including marketing, AI tools, etc., attending both gives you access to attendees from both markets to connect with your current customers and to meet new ones!

X
THE ARIVAL INSIDER PRO ACCESS MEMBERSHIP; YOU GET ALL THIS TO HELP YOU ADVANCE YOUR BUSINESS.

Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Arival.guides
Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

Arival.travel articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview
ARIVAL CODE OF CONDUCT​
CONFERENCES AND COMMUNITY SPACES​

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].

X