PR & Influencer Activations Lead – Germany & France

About GetYourGuide
GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, people from all over the world have booked more than 135 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 800 travel experts and technologists, we are headquartered in Berlin and have 18 local offices around the world. Visit our careers website to learn more.

Team mission
GetYourGuide is seeking a talented and driven PR and Influencer Activations Lead to join our incredible Brand Organization. In this role, you will lead our communications strategy in Germany (knowledge of the French market is a plus) and drive brand awareness and consideration. You’ll play a crucial part in generating engaging earned media and influencer content to attract more travelers and promote GetYourGuide as the go-to platform for unforgettable experiences. This is a rare and exciting opportunity to join us during a phase of extraordinary and rapid growth, where you will have the chance to shape our brand and make a significant impact on our mission of providing the world with access to incredible experiences.

You will
-Lead strategy creation and implementation of consumer PR and influencer marketing to activate the brand in Germany (knowledge of the French market is a plus), including crafting engaging stories, creating briefs, negotiating contracts, and selecting the most suitable media outlets and influencers
-Be the main representative for influencer and public relations efforts in Germany, ensuring alignment with regional trends, preferences, and media landscape
-Leverage PR and influencer marketing tactics to bring across the brand message and support brand campaign execution
-Collaborate closely with the Head of Comms to define clear objectives for activations, provide budget recommendations, and establish measurable KPIs
-Work with our local PR agency to oversee reporting and campaign analysis for ongoing evaluation and optimization of initiatives
-Establish processes for leveraging influencer content on owned and paid social media platforms
-Continuously refine testing methodologies to demonstrate the effectiveness of PR and influencer marketing efforts in achieving company goals
-Foster knowledge sharing across the organization, serving as the internal advisor on all brand influencer and public relations topics

Who you are
-You are located in Berlin or are willing to relocate for the role. We operate on a hybrid work model and value in-person interaction in our office a minimum of 3 days per week.
-​​8+ years of experience in consumer PR and influencer marketing, with a background working in-house or agency side, ideally across both. Additional background working in journalism will be highly valued.
-Demonstrated experience and working knowledge of the German market as well as a strong network of press contacts in the German market (French market is a plus)
-Excellent written and verbal communication skills in English and native or near native German language skills. French is a plus.
-An understanding of how the PR and influencer marketing channel affects and supports other channels in the marketing mix, specifically within brand communications
-Demonstrated success in managing communication campaigns, including creating and executing mega influencer/celebrity partnerships
-Deep understanding of influencer marketing, social media platforms, and current trends, with a particular emphasis on Instagram and TikTok
-Analytical mindset, with a clear understanding of research methodologies and the ability to utilize KPIs to inform strategic decisions
-Exceptional interpersonal and communication skills, with the ability to collaborate effectively with internal teams and external partners to deliver a cohesive brand strategy
-Strong organizational and prioritization abilities, results-driven, detail-oriented, with the capacity to multitask and manage priorities effectively, avoiding delays
-Proven experience working within Germany (France is a plus)
-Background in the travel or marketplace industry is a plus

How we set you up for success
-Invest in your development with an annual personal growth budget
-Create a comfortable workspace at home with an annual home office budget
-Become a part of our success with virtual stock options
-Enjoy flexibility with a hybrid work-from-home and telecommuting policy
-Save on transportation costs with discounted public transportation tickets
-Support your loved ones with generous maternity and paternity leave policies
And more…

We look forward to hearing from you
Unlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion for joining our team, we invite you to apply by submitting your CV/resume in English through the form below. Check out how we hire for tips and visibility into our process and check out life at GetYourGuide. If you have any further questions, please do not hesitate to contact us via [email protected].

We are an equal-opportunity employer
Our commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application.

Important notice: Protect yourself from recruitment scams
We want to ensure your safety during the application process. Please be aware of potential scammers impersonating GetYourGuide recruiters. Remember, GetYourGuide never requests payment or sensitive personal information during recruitment. All official job opportunities are exclusively posted on our Careers page. If you suspect fraudulent activity, report it to [email protected]. Stay vigilant and protect yourself from recruitment scams.

Tagged as: france, PR, influencer marketing, germany

To apply for this job please visit www.getyourguide.careers.


You can apply to this job and others using your online resume. Click the link below to submit your online resume and email your application to this employer.

THE ARIVAL INSIDER PRO ACCESS MEMBERSHIP; YOU GET ALL THIS TO HELP YOU ADVANCE YOUR BUSINESS.

Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Arival.guides
Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

Arival.travel articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

Membership Overview
ARIVAL CODE OF CONDUCT​
CONFERENCES AND COMMUNITY SPACES​

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].