How to Design an Award-Winning Tour

How to Design an Award-Winning Tour

Simone Gozzi, CEO of City Wonders, tells us what it takes to earn one of TripAdvisor’s highest awards. It takes more than just a good tour to win TripAdvisor’s coveted Travelers’ Choice Award. For Simone Gozzi, whose company City Wonders recently won...
4 Facebook Ad Types to Grow Your Customer Base

4 Facebook Ad Types to Grow Your Customer Base

Chris Torres, author of How To Turn Your Online Lookers Into Bookers, demystifies Facebook ads to help you build brand awareness (and an enviable marketing list). Facebook Ads won’t build sales and bookings. That will come. The problem most tour operators face is they...
Dynamic Pricing: What Is It, and Why It Matters

Dynamic Pricing: What Is It, and Why It Matters

How the Moulin Rouge grew revenue through dynamic pricing, and what it means for you.   Sébastien Hourcaillou, IT & Yield Manager for the Paris-based Moulin Rouge, had a problem. The occupancy rate for each of the Moulin Rouge’s two shows per night sat at a high...
Are Sustainability Certifications Worth It?

Are Sustainability Certifications Worth It?

Thinking about getting your sustainable operation certified? Here are the key questions to ask yourself. You’ve likely heard that travelers, especially millennial-aged and younger Generation Z travelers, are increasingly motivated by brands that promote sustainable...