Always Use Protection: Arival Launches ProShield Insurance for Tour, Activity Operators

Arival ProShield is a tailored insurance solution for U.S.-based tour and activity operators, offered in partnership with Granite Insurance, exclusively for Arival Insider Pro Access members

Reading Time: 3 minutes 45 seconds

Proper insurance can be notoriously difficult for tour and activity operators to get. One-size-fits-all products never truly are, especially for the wide spectrum of unique business sizes, types and needs of companies in the in-destination experiences industry. 

At best, you might end up with a patchwork product someone has pieced together to fit you, but you don’t want to find out your insurance premiums are going through the roof after adding a new tour or activity type, or worse yet discover a gap in your coverage when it’s too late. 

For a while now, Arival has been working behind the scenes on a way to help operators in our industry struggling with insurance challenges. Finally, the work has paid off! 

We are very excited to be launching Arival ProShield for U.S. operators, an insurance product specifically tailored for the experience providers of the Best Part of Travel, offered in partnership with Granite Insurance. 

Insurance For the In-Destination Experiences Industry

After extensive consultation with operators on their needs, we’ve worked closely with Granite Insurance to develop a comprehensive insurance solution that is uniquely tailored for tour, activity, and attractions businesses. 

Granite Insurance was carefully chosen as a partner for Arival ProShield.Their customized, consultative approach resonated with us, because we know our industry and we know no two operators are the same. They also have an established track record of developing excellent working relationships with their clients, and adventure and entertainment industry expertise within their organization. 

“This has been an industry that has struggled from an insurance & risk management perspective for the last several years,” says Chris Murray, Business Risk Consultant with Granite Insurance. “We are thrilled about the opportunity to partner with Arival and empower this industry to succeed with tailor-made coverages that meet their specific needs!”

Chris Murray from Granite Insurance introduces Arival ProShield

Who is Arival ProShield For?

The program covers a wide range of U.S.-based experience operators, offering everything from vehicle-based tours, to water-based tours including boat rentals, to land-based tours such as walking or hiking tours, to adventurous activities like ziplining and white water rafting. 

The specific coverages encompass everything tour and activity businesses need from an insurance program, including:

  • General Liability
  • Workers’ Compensation
  • Business Auto
  • Umbrella and/or Excess Liability
  • Business Interruption
  • Accident & Medical Policies
  • Professional Liability 
  • Property Insurance
  • Hull and Protections and Indemnity (for boats)
  • Inland Marine Coverage (for equipment)

What Operators Say

So far, the response from operators has been incredibly positive. “This could be game-changing,” said Matthew Meier from MaxTour. “Us tour operators need someone with a bit of clout at our back when dealing with insurance companies, and hopefully, this is it!” 

“Our last insurance provider decided to not renew our liability coverage on Friday and we needed it by Tuesday,” shared Mike Huberty, owner of American Ghost Walks. “I thought we were out of luck and I had a cruise line breathing down my neck since we had excursions for them coming by the weekend. I looked desperately at the Arival website for help and found ProShield. Chris and Granite had us protected again within a day and they even covered Puerto Rico (which our former underwriter refused).”

“I’ve never felt so listened to by an insurance company,” said Torin Kexel from The Flying Bike, one of the tour operators included in the consultations when Arival ProShield was being developed. “The proof is in the pudding, I ended up bringing on Granite to provide our insurance and I know that they’ve been working hard to produce a really excellent product that small to large tour operators are going to really benefit from.” 

Torin Kexel from The Flying Bike shares his experience with Arival ProShield Insurance

Learn More About Arival ProShield Insurance

Arival ProShield is available now, exclusively to Arival Insider Pro Access members! Learn more and sign up for a consultation here. 

Also, we’ve added a suite of informative tools including templates, videos, and other resources to the Arival Insider Pro Access library, designed to help you safeguard your business (no coverage purchase necessary—they’re available to all Arival Insider Pro Access members!). 

Become an Insider Pro Access member today and get access to the full library of Arival research, plus many other benefits such as free consulting sessions and monthly meet-ups, special discounts and 20% off in-person events, and now exclusive access to Arival ProShield insurance (for U.S.-based operators) and resources, all starting from $179 per year.

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Header image: Pexels / Jeff Vinluan

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WHAT'S THE DIFFERENCE BETWEEN ARIVAL | ACTIVATE EDINBURGH AND ARIVAL 360 | VALENCIA AND WHICH SHOULD I ATTEND?

Since 2019, Arival has hosted one major event in Europe each year. For 2024-2025, we’re thrilled to offer two exciting events: Arival 360 | Valencia and Arival | Activate Edinburgh. Here’s a quick comparison to help you decide which event to attend—or why you might want to come to both:

Arival 360 | Valencia (28-30 April 2025)
  • Scope: Flagship European Event with a global reach; up to 30% of attendees from outside Europe, including the U.S., Middle East, LATAM, and APAC.
  • Audience: Experience creators, tech and distribution companies, and industry professionals from around the world.
  • Arival Theater Content: Global topics including: over-tourism and sustainability, technology, distribution, European consumer and operator trends.
  • Breakout Sessions: In-depth workshops on operational best practices, product expansion, AI, channel management, marketing tech, a Spain-specific track and an Innovation Showcase highlighting the most tech-savvy companies in our industry.
  • Networking: Connect with leading OTAs and distribution companies, and build valuable partnerships.
  • Location: Valencia, a stunning coastal city offering rich cultural experiences.
  • Attendees: Approximately 800, providing extensive networking opportunities.
Arival | Activate Edinburgh (23-25 November 2024)
  • Scope: Regional focus on the UK, Ireland, and the Nordic regions.
  • Audience: Operators and industry professionals from the region.
  • Content: Gain insights on regional topics like technology, distribution strategies, and hear from top regional tourism leaders.
  • Breakout Sessions: Experience hands-on learning at Edinburgh’s top attractions and tours, with sessions on visitor experience, digital journeys and innovative tour development. In-depth sessions for companies at the beginning of their digital journey and more advanced sessions for people and companies looking to elevate their experience.
  • Networking: With a more intimate setting. you’ll have more time to build deeper connections and create more meaningful interactions with your current and future partners including distributors, tech companies, DMOs and more.
  • Location: Edinburgh, known for its stunning architecture and historic charm
  • Attendees: Approximately 400, fostering an intimate peer-to-peer learning and networking environment.
Key Differences:
  • Global vs. Regional Focus: Valencia is a global event with an international audience, while Edinburgh is a regional event focused on the UK, Ireland, and Nordic regions.
  • Event Size: Valencia hosts about 800 attendees, providing broad networking opportunities, whereas Edinburgh’s 400 attendees create a more intimate, focused environment.
  • Content and Sessions: Valencia features global themes and advanced topics, whereas Edinburgh provides region-specific insights and hands-on experiential learning.
  • Location Experience: Valencia providing a coastal escape and Edinburgh offering historic and iconic attractions.
  • Who Will Be There: The most valuable part of Arival Events is the connections you make and the partnerships you build to grow your business. At Arival | Activate Edinburgh, you’ll engage with key industry players in the UK, Ireland, and Nordic regions. If your business focus is on these areas, Edinburgh is where you need to be. For those targeting broader European or global markets, Arival 360 | Valencia offers the ideal platform to network with international leaders and innovators. 
Why attend both?

With limited opportunities for business development, learning, and networking in our industry, attending both events is a strategic move. By participating in both Edinburgh and Valencia, you maximize your exposure to diverse markets and influential contacts. 

However, if budget constraints or a specific regional focus dictate your decisions, choose the event that best aligns with your primary business goals. Join us in Edinburgh for regional insights or Valencia for global perspectives—or better yet, attend both to fully leverage the potential of Arival’s expansive network.

For service providers such as a restech or ticketing platform, distribution company, or other services including marketing, AI tools, etc., attending both gives you access to attendees from both markets to connect with your current customers and to meet new ones!

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THE ARIVAL INSIDER PRO ACCESS MEMBERSHIP; YOU GET ALL THIS TO HELP YOU ADVANCE YOUR BUSINESS.

Included in Free Membership

Included in Arival Pro Membership

The Arival on-demand video library archive
Access to the entire library of over 150 video sessions and webinars

Arival.guides
Short, digestible research & trends reports delivering insights into our industry, such as The Tour Operator Outlook for 2021.

Arival.travel articles
Topical articles about marketing, tech, operator business and operator stories in all areas of tours, activities & attractions & experiences

Job board access
Find a job from our regular listings, post a resume to the talent network and learn strategies from the job resources articles

New webinars
Helpful, instructional sessions covering subjects such as Mastering Facebook Ads, Grow Your Business and How To Work With OTAs — topics to help advance your business.

Discounts on all Arival in-person events
20% Discount on all Arival in-person events (save up to $300)* based on business type

Arival ProShield – Insurance program
Access to tailored insurance solutions by Granite Insurance is available exclusively for Arival Insider Pro Access Members. Insider Pro Access Members also have access to a suite of resources from Granite Insurance including templates, forms and other informative documents.

Insiders Pro Access member exclusive webinars
Paid membership-only webinars to deepen your understanding of important industry topics.

Job postings & talent directory
Post jobs & connect with candidates most applicable to your business.

Private roundtables to connect, learn and engage
Small, focused and intimate discussions exclusive to Arival Insider Pro Access members.

Full access to Arival’s library of in-depth reports
Up to date, deep analysis of tourism topics ranging from Self-guided Tours to Sales & Distribution Trends and Outlooks, based on the data that defines the industry.

The latest on-demand videos
Over 350+ on-demand videos featuring hot topics in tours, activities & attractions

Insider discounts in digital marketing, tech, e-learning, and more
Save money on additional tools, services and learnings you need to run your business. Exclusive to paid members.

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ARIVAL CODE OF CONDUCT​
CONFERENCES AND COMMUNITY SPACES​

At Arival, we believe travel can make the world a better place. Our mission is to establish and inspire a diverse community of individuals and companies in the In-destination Industry by providing opportunities to gain insight, share knowledge and build connections. To make it possible for true collaboration, creativity, innovation, and idea exchange to thrive, we are committed to facilitating a welcoming and respectful community for all. This Conference Code of Conduct shares our community expectations and applies to all attendees, employees, exhibitors, speakers, sponsors, volunteers, and other participants at Arival- produced and sponsored events. We empower all participants in our community to actively engage in creating a friendly, inclusive and safe environment for all.

Arival’s core values include the following, and create an expectation for conduct at our events and in online community spaces:

We demonstrate a deep respect for human beings inside and outside our company and for the communities in which they live.
We value integrity and strive to consistently interact with others in ways that are authentic, ethical, and fair.
We are dedicated to transparency, committing to clear, open and honest communication.
We actively pursue and advocate for inclusion, diversity and representation of varying cultural backgrounds, perspectives and ideas

Arival welcomes people from all cultural backgrounds, and does not discriminate on the basis of race, color, creed, gender (including pregnancy, perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, religion (including religious dress and grooming), marital status, domestic partner status, genetic information, age, national origin or ancestry, military or veteran status, sexual orientation, physical or mental disability, or any other basis protected by federal, state, or local laws.

Accordingly, participants must refrain from displaying any demeaning, harassing, aggressive, or intimidating behavior or materials that would interfere with others’ experience and participation in our community.

If you witness or are subjected to inappropriate or disruptive behavior or have any other concerns, notify an Arival staff member as soon as possible.

Inappropriate or disruptive behavior will not be tolerated. Arival reserves the right to refuse entry to or remove any party from any event or community space at any time when participation or behavior create a disruption or hinder the event or enjoyment of the event by other participants. All determinations are at the sole discretion of Arival, and the decision of the Arival team will be final. Severe breaches of this Conference Code of Conduct may result in disqualification from participating in future events. Individuals expelled due to violating this Conference Code of Conduct will not be eligible for a refund or other consolation.

If you have questions regarding this Conference Code of Conduct or its implementation, please contact us at [email protected].

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