Arival Guide: Inside the Mind of the Modern Tour Taker

What drives travelers to take tours? This new Arival report is your comprehensive guide to understanding how your customers research, book and regard tours today. 

by | Dec 18, 2019

The in-destination industry of tours, activities and attractions is the third-largest and fastest-growing category of travel, and one of the main reasons people take trips in the first place. It’s central to the trip decision, and an economic driver around the globe. 

Arival Tour Report CoverBut there’s long been a lack of research on this important sector, as most travel industry studies focus on transportation and accommodation.

We at Arival are changing that by developing critical research and insights on what happens when travelers arrive at their destination. This report delves deeply into the mind of the modern day-tour taker, looking at who they are, what they want, how they find and book, and more. 

Use this report to help inform your decisions around building and marketing your tours and experiences. In the following pages you’ll learn the motivation behind why travelers take some tours and not others. You’ll learn what aspects of tours resonate most with travelers, and how travelers prefer to discover, purchase and choose different options. You’ll learn what factors make for satisfied customers, key questions you should be asking your guests, how booking channel influences overall tour spend, and much more.


Download this essential guide by filling out the form below: 

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