Every tour operator wants their tours and experiences to have an impact. But Invisible Cities in the UK, Scotland, seeks to be transformational for its guides as well as its guests. Founded in 2016, this company trains individuals affected by homelessness to become guides and lead alternative tours – now across four cities. Invisible Cities’ founder shares her vision for making the invisible visible, and how tour and activity operators can have a social and local impact.
The rapid growth and adoption of reservation systems have made tech accessible to even the smallest operators and brought much of our industry online. Indeed, res tech has been an essential service, a utility, for our industry.
